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Products and/or services available:
Manjimup Green Tea Company will produce quality
green tea suitable for a range of uses as follows:
-
-
Premium leaf tea for traditional green tea drink
-
Health food products
-
PET bottle teas for the soft drink market
-
Flavoured teas and powders for tea mixes
-
Flavouring for cakes, ice-cream, biscuits,
confectionary and other food lines
Additionally, the following services will be
available: -
-
Contracting harvester and pruning equipment
-
Co-ordinate
harvest and delivery of green leaf
-
Provision of feedback to growers on market
trends
Why we have a competitive advantage:
·
The clean environment of this farming region and the
health association makes it possible to market an
insecticide/fungicide - free product.
·
Environmental credentials of the Southern Forests
Region fit very nicely with the expectations of a
mature Japanese market. For example only 17% of
this Shire is cleared of native vegetation.
·
We have a sustainable and renewable water supply in
a higher than average rainfall area and the
prevailing winds do not cross polluted
areas.
·
We enjoy the same time zone as Japan
·
An established first world infrastructure transport
service
·
Large areas can be grown with mechanisation
·
Desirable new varieties can be grown
·
Green tea can be grown under fertigation to
increase yields
·
Harvesting in the opposite season to Japan providing
for “fresh” sales
·
A history of favourable trading with Japan and other
nations
·
Political stability and stable regulatory
environment
·
Established Quality Assurance systems in
horticultural enterprises
·
A base of farmers already operating horticultural
establishments
Potential Customers and Target Markets:
·
Australia: - Australia imported $7M of green tea in
2005 (ABS)
·
Japan: - Japan imported 16,252 tonnes of green tea
in 2004 (UN). We have investigated this market and
determined that there is potential for exports from
Australia of good quality low chemical input green
tea at a premium price.
·
USA: - USA imported 9,038 tonnes of green tea in
2004 (UN). This a growing market for tea from a
pristine environment.
·
Germany: - Germany imported 8,610 tonnes of tea in
2004 (UN) and this market will also be influenced by
the clean green nature of the tea.
·
Europe: - Europe (including France and UK) is an
expanding market that pays a premium price for high
quality tea. |
